Disruptive technology, smart devices and wearables have blurred the barriers between the physical and digital world. Businesses across the globe are now embracing the power of digital technologies to connect with customer. Due to the rapid proliferation of social networking and mobile applications, customers now have access to information. This non-stop access to information is playing an important role in shaping the expectations of today’s savvy customer from products and services.
The impact of technology is most evident in the retail industry. Retailers are now using innovative technology such as augmented reality to drive user engagement level, improve conversion rates and drive bottom-line results.
Here are advantages of using augmented reality in the retail world:
- Cost-savings: create virtual stores, anytime anywhere
- Product sampling: Trying merchandise virtually
- Entice, Involve and Trigger Action: Increase User Engagement Level
- Improve Brand Loyalti: Customer is king
How
Augmented Reality Can Revolutionize the Retail Industry? - See more at:
http://www.hiddenbrains.com/articles/how-augmented-reality-can-revolutionize-the-retail-industry.html#sthash.xjk3pvr8.dpuf
How
Augmented Reality Can Revolutionize the Retail Industry? - See more at:
http://www.hiddenbrains.com/articles/how-augmented-reality-can-revolutionize-the-retail-industry.html#sthash.xjk3pvr8.dpuf
